What Is SEO, and How Does It Work?
Being involved in SEO in many ways over the years I have been asked what is SEO? too many times to count. I’ve even been asked this at SEO conferences. But without a doubt, every time I’m at some non-work related social function and someone asks me what I do for a living and I say “I do SEO for companies and their websites”, what is SEO? almost always follows. Sometimes in an effort to avoid this question, if I simply say I do Internet Marketing, people pretty much assume what that is. I want to tell people what SEO is, because the more people that know what SEO is the more people will understand the process and the more respect the industry will get. Search Engine Optimization, at least the way I would put it, is the process of increasing a website’s presence to the top of search engines when it is associated with a particular keyword phase. I had to add that last part in because if I see a golf course website at the top of a results page when I type in “cheap womans purses” I wouldn’t say that the golf course website is exactly optimized, even though its at the top of the search engine. SEO always starts and ends with the website, but more particularly it pertains to the content on the website.
To get a better understanding of what SEO is, you must first get an understand of how you want your website to act. Most people want their website to give them an online presence and add to their overall marketing goals. Basically, most business owners would love if their website brought in good solid leads or purchases. It’s better to have a bigger website with a separate page for products or services, than to just have one service page listing all the services provided. So if you’re in the “cheap womans purses” business and you sell over forty different styles of purses, it’s necessary to create a page for each purse and write original content on each page. The reason is, well for one, Internet users don’t have much patience, so if someone is searching for a specific purse or any other product it’s important to have that page indexed into the search engine results pages (SERPs) and not the homepage. Because if your homepage is what you’re optimizing, then you’re hoping that the person searching for your product has patience to sift through your website to find the particular product they want. Truth is you have to grab a person’s interest in 7 seconds or less, or there going to bounce. There is such a thing called duplicate content and if your coping and pasting product information from another site, the Google bots will realize that, and that will work against you in your SEO goals. So, if your planning on doing SEO on your own, for your own website, be ready to do a lot of writing, but this should not be too big of an issue, since your writing about products and services your probably talk about all the time, right? Any white SEO company will tell you that your webpages need good quality and relevant inbound links to give your webpages authority.
This is a very time-consuming and painstaking process that involves a lot of hard work, some creativity and a lot of writing as well. There are plenty of ways to find quality inbound links for your site, by utilizing content, forums, press releases, social bookmarking, etc. But the most important thing to remember is to make sure that your links are coming from a relevant source. The confusing part, when I explain this process is when I start to talk about PR Juice, or clout. This is when you create an inbound link from a website that has a PR of 4 and its linking to your site, which has a PR of 2. Some of the PR from that site will enter into your site giving it authority. I.E. If you have 100 articles about baking cookies with links pointing to your online cookie store, then those links will add clout to your site and it will then receive a high PR or Page Rank, and the high a webpage’s Page Rank the more likely it will be at the top of search engines. The main points of this article is to point out what SEO is and how to understand it. The two main components of Google’s algorithm is relevancy, and that is what I was talking about, when I was talking about original content and giving each product or services a specific webpage. The other part is authority and that pertains to the link building from quality and relevant sites.