Mastering Video Marketing: The Basics[Video Marketing]
There is no denying it. Video Marketing is here and it is effective. Years have passed when experts speculated that video will be one of the best mediums of transference for information on the Internet. Today, this is no longer a speculation. This is reality. So have you been riding the Video Marketing wave or are you still sitting by the shore watching others ride the wave to heights you can only dream of? Don’t worry. It’s never too late to pick yourself up and decide to be part of this revolution. You don’t even have to go anywhere because I will provide you a crash course in Video Marketing article.
So let’s start with the basics of video marketing so you know where you should start and what you need. Here are some basic tips for your Video Marketing campaign.
#1: YouTube This is a given. For the benefit of the totally clueless, YouTube is owned by Google and is the largest video streaming site on the Internet. Recently, Google added YouTube videos as part of the search engine results. This means that it is no longer a battle for content on the search engine rankings. Studies have shown that people are more likely to click a video that a link to a certain page. With enough customization, you can make your YouTube account a secondary “homebase” where you can get traffic.
#2: Transcribe your Videos Most video marketers sometimes forget that they have to transcribe their videos for an added SEO punch and that extra loving care for your viewers. There are a lot of 3rd party companies out there that offer transcribing services for a cheap price. You can use the transcript on your description (thus getting your keywords in it = SEO) which will make it easier for some of your viewers to understand what you are trying to say. You can also use the transcript on your blog or rewrite it a little bit and make it a separate article.
#3: Video titles – Important! Video titles are just like your webpage titles. It basically gives your viewers (and Google) an idea of what your video is all about. Make sure you make it as descriptive as possible using your keywords. #4: Put a link on the description Always remember that if people like your video and if they want to see more videos from you then they will make the next step. They can either look for more videos under your account or they can start looking for your site. This is the whole idea of Video Marketing. To get traffic from YouTube or other video hosting site and channel them all towards your site.