Content writing provides a platform for writers to voice their opinions, to showcase their real personalities and display their expert knowledge. According to a study, 60% of B2C marketers are committed to content marketing. A well-written quality article with a compelling voice allows content to stand out. The narrative voice that you use can be warm, loud, descriptive, and showy or laid back; it doesn’t matter. What matters most is that it should comply with the topic.
If it’s an e-book, then write in a way which takes your readers in a delusional world that you have created. If you are writing for business purposes, then your writing should be convincing enough to influence customers purchase decision. A strong voice will help your content stand out. It will allow your readers to keep coming back from more. Let’s study this in a bit more detail:
What is Writer’s Voice?
When conducting research, you may have come across different articles, but have you noticed the style of writing used, is distinct in each article. This distinct writing style is the writer’s voice we are talking about. Now a lot of writers believe they are born with a voice inside of them, and they want to do something about it. Hence, they plan to pursue a career in writing. But this isn’t enough. The path towards becoming a professional writer involves consistency, determination and sheer dedication towards learning. Your writing voice develops over time. It’s an ongoing process, and it’s the only thing that could make or break content.
Your Voice is not your Tone
There is a common misconception among people who confuse voice with tone. A brands voice reflects a company’s personality, culture, philosophy and a collective mindset. You can expect it to remain consistent in every blog, web copy or an article which the brand sends out regularly. On the contrary, the tone is quite different. It can vary according to the mood, audience and the content type. For instance, a professional letter meant to seek apology will have a warm and a modest tone while a business proposal will possess a more straightforward tone.
What is a Voice made of?
Diction refers to the use of words that you incorporate in your writing. Its reflects the art of putting words right where they are needed. Writers learn a different style of dictions overtime in his career. The type of words you would use will significantly affect your voice. Make use of compelling terms that adhere to your audience needs, preferences and satisfies their point of view. Refrain from giving out any biased information in your content. No reader likes negativity. Take into account slang, abbreviations and regionalism when writing about characters. However, if it’s a general blog, then use conversational words such as “I” or “we”, to connect with your audience on a personal level.
Once, you are done with diction; it’s time for you to set the relevant tone. Familiarize yourself with all the types of tones used in different articles. Educate yourself on a different style of writing as well. For this purpose, conduct relevant research on articles and study how they are written in. Once, you have established a pertinent idea on the tonality then start constructing your article.
Now, this heading may sound a bit absurd. What does access have to with content voice? Let me explain. Have you ever read a blog or a piece of content that is difficult to interpret? Have you ever found it difficult to get inside the readers head and see things from their perspective? Do you know why this happens? Well, because the writer doesn’t give proper access to the reader for making things more transparent and clear. Inflecting a certain level of access you provide to your readers will significantly raise your content voice.
What makes a Brands Voice Strong?
The strength of your voice will resonate with your audience if you:
1) Stay Concise
According to Nelson, users read about 28% of your content material during a single visit on your website. You can craft an inspiring piece of content, by avoiding the use of reluctant, pointless and silly words. The key here is to cut the chase and keeping things to the point. Don’t drag to whatever there is you have to say to a point where your readers lose interest. Present your thoughts in a clear and precise matter. Never beat about the bush in proving your point. Your readers should not feel they are in a game and that they must finish each level to understand the content as a whole. Create the article in such a way that allows them to skim important information quickly.
2) Connect with your Audience on a Personal Level
It would help if you appealed to your reader. Write in such a way that allows you to strike a conversation with your audience. Trust me, that is all they want. They want to feel cared for, and only you can provide that. Sneak in their minds, resolve their issues and try to beat all objections your audience has into buying from you. A compelling voice speaks your audience language, includes phrases that your audience recognizes and understands. Use no jargon, no academic rigmarole and no complications. Hiring a writer from online professional content writing services could help give content a professional outlook.
3) Paint a Clear Picture
Being straightforward won’t always do you good. Sometimes, you need to touch your audience through your words. You need to evoke emotions, feelings and question their instinct. For this reason, use a light-hearted and a warm tone. Try painting a clear picture in your reader’s mind that allows them to see what you want to convey through your writing. Make your words more emotional and sensory.
In a Nut Shell
The road towards finding your unique voice might begin at a very young age, but the journey towards developing it can get a bit rough. The key towards winning your audience heart through a compelling voice is getting rid wearying, monotonous content. Your content must have a passion for it. Infuse your content with compassion, warmth and hope.