In this post I have shared How To Make Money By Getting eCommerce Marketing Right, So let’s start.
There are hundreds of eCommerce sites for your customers to choose from. In this plenty why would someone bother to buy from you?
You need a way to stand out. Here’s how to do it for your brand.
eCommerce marketing is all about finding product-market fit.
Validate Your Product
Before jumping in with your product, you should understand and test if the market needs the product.
Figure out what is bothering your customers most. Figure out how you can solve the problem in the most innovative way possible, instead of dealing with the same problem over and over again.
Here’s an example. In the case of Wave a financial services software, its customers are most concerned with saving money. So, the company started offering free accounting software to customers. This approach helped Wave increase its exposure. Wave also frequently combines a free app with a premium subscription.
This freemium model is best for growing your business. The free app gets the customers started, ensuring that they’re in the right place at the right time. A free app caters to the customer and helps them solve certain aspects of the problem, eliminating friction.
This way they’re primed to switch to a premium subscription. It’s the same idea with Visme, an infographic tool.
They have a free plan for anyone to use.
Regardless of your customer, you need to find a solution that works best. This is the only way to find success. And if you’re a small business owner with a complex product, you might struggle to find product-market fit. Figure out how you can help your customers solve the problem right now.
The problem is referred to as a “pain point” in this context. If you’re a small business, you may find that your product or service is more expensive than what others are currently charging. Or you might discover certain problems with it.
For example, if you’re a manufacturer of smartwatches, you might find that your customers have a problem with how customers use the camera. There may be problems with the camera. Solve this problem by offering a solution. For example, if your source code is bloated, you could offer a solution that makes your code more portable.
You can’t expect your customers to solve this problem on their own. That’s the reason why you exist. If you’re a small business, you need to find ways to address the problem. You need to identify the problem and offer a solution. For example, customers are struggling with bookkeeping, here’s what you can do. Take over the responsibility of bookkeeping. You could solve the problem by giving them a tool to manage their bookkeeping.
Optimize Company Culture
At the heart of eCommerce marketing lies the need to create a company culture that recognizes the importance of solving problems. This means thinking outside of the box. You
need to find a way to solve problems on the back end, too. For example, you might create software that automates certain tasks that customers are having to do manually. For example, your business allows customers to print wedding announcements. You could solve the problem with a software that does the printing for them if they add some barebone details.
You’ve learned how to get to the top of the funnel. You know what you want to offer to your audience. You’ve identified the pain points. Now begins optimization.
Optimize The Following Factors
Here’s what to do next to optimize your eCommerce site for the highest levels of performance.
* Cluttered design: Customers want to see the product photos and descriptions at every stage of the product lifecycle. Make sure you’re displaying important information with an easy to read layout.
* Poor communication with refund requests: Customers will be very upset with a product or service if they don’t hear from the brand about an item they purchased. Find a way to make it easy for them to reach you. If they want refunds, make it as painless as possible for them. Such transactional emails need to be dealt with quickly.
Now that you know the issues your customers have, it’s time to take action. Here are some of the ways to do that.
* Use customer reviews on your product pages: Use customer reviews to make your reviews stand out from the rest. Your customers want to see that you are offering real solutions to their problems. You need to show them others like them. Make sure the reviews are in large font.
* Add transparent shipping and return policy: Showing customers that you offer free shipping and return practices are in the interest of them.
* Include a clearly labelled “returns” page: Whether the product they’re interested in is a piece of clothing or jewellery, their product will likely need returns.
* Keep in mind the number of reviews and the number of views: You need to keep seeing how your customers are interacting with your site.
Write guest posts on leading websites called ‘guest posting’ or ‘guest blogging,’ and it’s a key piece of your eCommerce marketing strategy. You may be wondering why you’d want to spend time creating valuable content for other people, but it has several benefits. It increases your authority.
Guest posting on major websites like Forbes or Entrepreneur shows that you know your stuff. When people see an article by you on those sites, it immediately adds legitimacy and trust to your knowledge and brand. Bavaria Clockworks, for instance, grew their company from zero dollars to 7 figures in annual revenue with the help of guest posting on other sites.
Author bio: George is a writer at ThinkingNE.com