What is a press release?
There are many ways to get the word out about your business or your product. A press release is one of the ways for you to do that. This release is a quick way that you can provide a news article through a professional in the public relations department to people in the media. There is much more than this to know about press releases. Basically, a press release is a brief statement that takes the main facts of a story, news related, and transforms the information into a journalistic view. These releases should be wrote with third person and quotes should be cited as well. The press release should have sources cited too.
What is the goal of a press release?
When you create a press release the goal is to catch a publications or a journalists attention. Your press release should have all of the important information that is needed to get this attention (how does something work, why does it work, when did it come out, where is it located, what is the product or information and who is behind the idea).
What is the order of a standard press release?
A standard press release will start with the contact information (name, email address, phone number, etc.). After the contact information is released then you will provide your headline (this would be approximately four to six words and they should grab attention and be important). This headline should also state what the release is about. The headline will be the first thing read by the journalist so you should make it unique, intriguing and very newsworthy. After you have provided your headline you will have the brief. This brief is a summary (one-line) of your press release. Just as you would with the headline, you should make sure that the brief grabs the readers attention right away so that this will motivate them to want to read more.
A press release should read just as a story in a newspaper would. This means that at the start of the press release you should make sure to include the date and the location of the company or information that is being provided. Your first sentences should also summarize your release in about 25 words or maybe less.
The Body of the Press Release
The body of the press release will answer any questions that the journalist might have for the product or the event or even your service. While your press release is meant to be a promotional tool for the public you should not make it sound too much like a promotional tool. If your press release sounds too much like a pitch for sales, then you will not have the credibility with it that you are looking for.
The end of a press release will have a shorter description of the organization, the company or the person that has issued your release. You should also make sure to include a call of action too.